Years ago, I was brought in to lead a turnaround.

My directive was to win back revenue lost amidst a volatile marketplace.

I rolled up my sleeves and focused on meeting with the right people to get an understanding what, in their minds, the real issue was.

As is often the case, the real issue was buried deep beneath the façade of perception.

My big takeaway in that career-defining project?

Winning back lost revenue is not only about revenue…

It’s about Relationships.

When you reach out to build trust – and grant trust – you begin re-building 2-way relationships…

…and from that point forward you never need to chase the money again.

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© 1993-2012 Ann Ulrich  THE BOLD! FACTOR®   ANNULRICH.COM

Photo: Love the metallic focus-inducing center of this simple silvery coaster I’ve had for over 20 years.